Wizard Shops
Your own merch shop.
With your logo.
Upload your logo, choose textiles from Stanley/Stella and get your own shop link. Printing and embroidery happen in our own production in Hamburg.
Free and non-binding, no sign-up. The configurator is currently in German.
What is Wizard Shops?
Sell merch without a warehouse or upfront costs
Wizard Shops is our online configurator for your own merch shop. In your browser, you put together which textiles with your logo should be available. The result is your own shop page where your team, members or fans can order.
We finish every order in Hamburg, pack it and ship it. You don't buy stock in advance and there is no minimum stock.
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No shop fee
No set-up fee and no recurring fee. You pay for goods and finishing.
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Your own mark-up
You set your mark-up yourself. Your share is settled monthly.
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Print or embroidery
You choose the technique for each logo position, front and back separately.
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No minimum term
No fixed-term contract, no notice period. Your own domain is possible.
How it works
Your own shop in four steps
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Upload your logo
As SVG or as PNG with a transparent background. You need a finished logo.
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Choose textiles
T-shirts, sweatshirts, hoodies, polos, jackets and bags from Stanley/Stella. Sizes and colours right in the catalogue.
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Place your logo
Set position and size in the live preview. Then you get your own shop link.
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Quote and activation
We review your shop and send you a quote. Once you accept it, we activate the shop.
Who it is for
For everyone who wants to wear something together
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Companies and teams
Corporate wear, team clothing and merch for staff and customers. Everyone orders their own size.
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Clubs and associations
Fan and supporter merch, training and member clothing. Without the club pre-financing stock.
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Events and festivals
Shops for a single event, also for a limited period only.
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Agencies
Set up shops for your own clients. We take care of production and shipping.
FAQ
Good to know before you start
What does your own merch shop cost?
There is no set-up fee and no recurring fee for the shop itself. You pay for the goods and the finishing. One-off set-up costs for the finishing, such as preparing the print files, may be added. Exact prices are in the quote.
Do I have to buy stock in advance?
No. In your own shop, your customers order directly. There is no minimum stock you have to buy beforehand, and you don't need a warehouse.
Which logo file do I need?
An SVG file (up to 2 MB) or a PNG with a transparent background (up to 10 MB). JPG does not work. We don't design logos, so you need a finished logo.
When does my shop go live?
After you create it, we review the shop and send you a quote. Once you accept it, we prepare the shop and activate it. Only then can your customers order.
Is there a minimum term?
No. There is no minimum term and no notice period.
Can I order once, without a shop?
Yes. Instead of creating a shop, you can send a request for a one-off order in the configurator. The request is non-binding; you receive a quote and only pay after accepting it.
Try it with your logo
The configurator is free and works without sign-up. If you have questions, our sales team is happy to help via the contact form.